![]() ![]() Many business owners do not care for the extra step. PRO: An active Google+ business page with customer ratings will increase search visibility through Google’s search index system.ĬON: As a business owner, you must first sign up for Google Places, then upgrade your profile to Google+ Business. PRO: Allows users to add tips to the locations they visit - much like a comments section for reviews.ĬON: Most users still seek out businesses with a brick-and-mortar location. Alternatives or supplements to Yelp include: Other sites offer some of the same functionality and interactivity as Yelp. Yelp does not allow businesses to delete basic non-paid pages. Unfortunately, even if you don’t care to claim your business on Yelp, your page will still exist for consumers to leave reviews. Here’s a comparison of the features available in each version: Examine the metrics behind Google’s enhanced marketing tools to determine whether the paid version would deliver the leads and customer reviews that could benefit your business. Yelp offers a paid option as well as the free version. Additionally, you will be able to unlock useful demographic information about reviewers and Yelp analytics to further understand what drives traffic to your Yelp marketing page.ĭefining your category is also an excellent way of figuring out the most cost-effective way to initiate pay-per-click (PPC) marketing practices according to the time of day and content-related activities. Once your company has been verified and approved by a Yelp moderator, you can fill in the “About This Business” section, add high-quality photos and update pertinent information such as address, phone number, website, hours and business category.ĭefining your business category (i.e., roofing, roof repair, windows and siding) will determine your target audience, which is a huge step toward customer retention. If your business isn’t listed, select “ Add Your Business” and follow the instructions. Once you find it, scroll down until you find the “Work Here? Unlock This Business Page” button. ![]() To determine if you are listed, search for your business’ name. Getting StartedĬhances are that even if your business is new, you are already listed on Yelp. ![]() But the truth is that non-restaurant-related businesses make up more than 80 percent of Yelp’s listings. Some business owners may think Yelp is a tool that only benefits restaurants that want to rack up five-star ratings. And, according to a Nielsen study, 82 percent of users consult Yelp because they intend to buy a product or service. According to Yelp metrics, the site has more than 130 million unique users a month and hosts more than 160 million reviews. A Yelp listing can benefit a roofing business through increased exposure, customer referrals and powerful marketing tools. Yelp comes up at or near the top of almost every web search for local businesses. It was refreshing to know there are businessmen out there who are not just looking to make a quick sell!” -Ratesh P. “Instead of convincing me to purchase a product that I may not need, Andy provided a great amount of information regarding the product and why it may not be best idea for my home. They also did a thorough check across our roof and fixed a few other potential future problem spots. The differentiating factor for us was that their price covered fixing the problem right a patch job that would work for now and be a problem again in a few years. ![]() We got several quotes and their price was very comparable. “Recently had our roof repaired due to a leak around our skylight. Forget your password? Need to update your email address or set up notifications? Here's where you'll find everything you need to know about keeping your account up-to-date.Roofing contractors across the nation are reaping the rewards of using Yelp.įor example, Andy Nichols Roofing in Houston, TX, has received reviews such as: ![]()
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